Consultation for the implementation of the OECS communications campaign to the OECS diaspora communities for free movement within the Eastern Caribbean Economic Union.
Specific information about the vacancy |
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II. Background |
IOM seeks to recruit a qualified marketing or communications consultant firm to lead a community diagnosis exercise and project implementation for a communications campaign that aims to promote the benefits of free movement for the citizens of the OECS diaspora community. This activity will be implemented under the management of the International Organization for Migration (IOM), under the Western Hemisphere Program, hereinafter "Program", funded by the US Department of State Bureau of Population, Refugees, and Migration. The Program aims to build government capacities to manage migration in a sustainable and humane way. In 2019, IOM produced a report on Free Movement in the Caribbean: Economic and Security Dimensions which reviewed the free movement regimes of the CARICOM Single Market and Economy (CSME) and the OECS. In the report, it was found that the OECS nationals have a general understanding of historical, political and cultural commonality and identity amongst themselves. However, the OECS has some of the highest rates of emigration in the world. As a result, an effort to re-engage their understanding of the rights, benefits and opportunities they have under the Revised Treaty of Basseterre is needed. Therefore, reengagement with the OECS diaspora on their knowledge of their rights, their acquired skills, and the benefits afforded to them as OECS citizens provides an opportunity for the IOM to begin a process of reconnection and capacity building within the digital space. Consequently, the development of a communications campaign that engages the diaspora would evaluate how said community wants to relate to their countries of origin on national, economic, cultural and personal levels. By implementing this, the organisations would then have a clearer understanding of how they can engage the diaspora community in the context of a post-COVID 19 world where much of the already known benefits, as well as established travel and free-movement policies have had to adapt. The purpose of this campaign is to promote the benefits of the OECS free movement regime under the established principles of the Revised Treaty of Basseterre to the Eastern Caribbean diaspora community and facilitate new cooperation with their countries of origin. |
III. Responsibilities |
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Objective To reengage the diaspora as part of the OECS in order to position the idea that there are opportunities for them beyond their home country.
Target Audience: Adults with a working age in the diaspora who are citizens of and consider themselves strongly linked to their respective country (Antigua and Barbuda, Dominica, Granada, Saint Kitts and Nevis, Saint Lucia, and Saint Vincent and the Grenadines.) These target diasporas are in the United States, United Kingdom, and Canada.
Key Messaging:
Approach: The campaign is intended to be developed from a cultural approach. It will look to reinforce the regional identity of the OECS citizens for them to keep connected with the region after they leave and also to keep in mind the possibilities the region could offer them in terms of employment, study, and development in general.
Note: it is expected that the methodology for this consultancy will be developed by the marketing firm.
Expectations for the service provider:
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IV. PRIORITISED PROFILE |
Applicants with experience in the following areas will be prioritised:
Education:
Experience:
Languages
CompetenciesThe position must demonstrate the following technical and personal skills: Personal
Communication
Planning and organizing
Teamwork
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V. INTELLECTUAL PROPERTY |
Any coordination with counterparties and the information collected during the work of this contract, both qualitative and quantitative, as well as the analytical documents produced, as well as all products generated from this consultancy, before and after the approval of the National Coordination of Mesoamerica Program, are the property of IOM, who will have exclusive rights to publish or disseminate the documents originating in this consultancy. Original, editable files for any design, graphics, animation or video must be handed over to IOM. IOM will retain rights to further modify the products at any time the future. |
To apply to this position, please provide CV, technical and financial proposal, references, and workplan. A writing sample is encouraged. Please send applications to iomsanjoseprocurement@iom.int, indicating "Consultancy: Caribbean Communications Campaign" as email subject. Only applications from corporate entities or legal persons will be considered.