IOM launches new campaign on the integration of migrant workers with the Secretariat of Labor in Mexico

 "Employers of the World: Leaders of the Future" is the name of a new campaign in Mexico, which seeks to engage employers in long-term, sustainable initiatives to revitalize local economies and integrate migrants into the Mexican labor market.   

The campaign was launched on August 17, 2020 and in its first three days reached more than 130,000 people through digital media. Its key objectives are to better inform employers about procedures for hiring migrant workers, as well as to combat stereotypes about migrant workers.    

One of the successful initiatives highlighted in the campaign is the IOM's MECAL (Labor Intermediation Mechanism), which since 2019 has promoted the linking of migrants concentrated in cities where jobs are scarce with employers in other areas of Mexico. The model has been very successful due to the conjunction of government, civil society and the private sector working together towards a common goal.   

The campaign is a collaboration between IOM, the Mexican Secretariat of Labor and Social Welfare and the National Employment Service. The latter has committed to promoting this strategy through 168 Employment Agency offices strategically distributed throughout Mexico.   

At IOM, this project is part of the Regional Program on Migration Mesoamerica- The Caribbean, with funding from the U.S. Department of State Bureau of Population, Refugees and Migration.